Cannabis beverages exploded with seltzers and spirits, but somehow completely ignored wine — until now. The THC drink market has been missing something obvious. While brands rushed to create cannabis-infused versions of every beverage imaginable, wine remained conspicuously absent from dispensary coolers. Whirlwined changes that with the world’s first non-alcoholic, hemp-derived Delta-9 THC-infused wine, launching nationwide by June 2026.
This isn’t another cannabis drink trying to taste like wine. Whirlwined starts with premium Columbia Valley grapes from Washington State, fully ferments them using traditional winemaking, then gently removes the alcohol while preserving the wine’s character. Only then does hemp-derived Delta-9 THC get infused at their Illinois facility.
Real Wine Gets THC Treatment
The flagship Sauvignon Blanc arrives in proper 750mL bottles containing 25mg total THC — that’s 5mg per serving with effects typically felt within 10-15 minutes. Each serving delivers just 25 calories and less than one gram of sugar, positioning itself firmly in the wellness space.
Key specifications include:
- Columbia Valley grape sourcing with full fermentation process
- Industry-leading dealcoholization technology preserving wine characteristics
- 5mg hemp-derived Delta-9 THC per serving (federally compliant)
- 10-15 minute onset time with claimed zero hangover effects
- 100% vegan, gluten-free, and naturally flavored formulation
Targeting Wine Ritual Without Alcohol Consequences
“Consumers are rethinking alcohol, but they don’t want sugary seltzers or forgettable substitutes,” explains co-owner Matthew Haddad. “They want the ritual of wine — the glass, the pour, the flavor, the unwind — without the negative effects of alcohol. Whirlwined delivers exactly that.”
This positioning targets the growing sober-curious demographic seeking California Sober lifestyles. Rather than chasing novelty-focused cannabis consumers, Whirlwined courts wine enthusiasts exploring wellness alternatives to traditional drinking. The emphasis on ritual and experience over intoxication reflects broader cultural shifts toward mindful consumption.
The company claims zero hangover effects, though individual THC responses vary significantly based on tolerance and metabolism.
Major Retail Push Begins in Illinois
Whirlwined launched January 20, 2026, in Illinois through partnerships with Lakeshore Beverage, Superior Beverage, and AJ Maka Distributing. Binny’s Beverage Depot, one of the Midwest’s largest liquor chains, will stock the product across their network. This mainstream retail positioning distinguishes Whirlwined from dispensary-focused cannabis beverages, betting that wine consumers shop liquor stores, not cannabis retailers.
