Code of Ethics
At The Call Of, we believe travel and food are bridges to understanding the world. Our mission is to guide you to authentic experiences that create real connections. Here’s how we keep it real:
Truth & Trust
We’re an open book. We make money through affiliate partnerships and ads, but that never clouds our judgment. Every recommendation comes from a place of genuine discovery. We’re here to share the magic of real experiences, not sell you tourist traps.
Authentic Experience
Our reviews come from being there, living it, tasting it. We pay our own way, eat incognito, and never announce our visits. That family-run dim sum spot in Hong Kong or secret mezcal bar in Oaxaca? We found it the same way you would—through curiosity and connection.
Cultural Respect
We celebrate the stories, traditions, and people behind every destination and dish. Our coverage aims to honor local cultures, not exploit them. We’re guests in these places, and we never forget that.
Independent Voice
Nobody owns our opinions. Not luxury hotels, not tourism boards, not restaurants. We work for curious travelers like you. That means telling you when the “must-visit” spot isn’t worth the hype, or when the best meal in town is from a street cart.
Community First
We believe travel should benefit local communities. Our recommendations support small businesses, family-run establishments, and authentic cultural experiences over mass tourism.
What we promise to avoid:
No Surface-Level Content
We dig deeper than Instagram spots and tourist checklists. Every piece we publish aims to reveal the soul of a place or the story behind a meal.
No Freebies
We don’t accept free meals or comped stays for reviews. Ever. It keeps our perspective real and our recommendations honest.
No Cultural Superficiality
We won’t reduce rich cultural traditions to trendy soundbites. Every story we tell aims to honor the depth and complexity of local cultures.
No Hidden Agendas
If we’re working with a tourism board or restaurant group, you’ll know it. But our honest opinion still stands, and our commitment to authentic experiences never wavers.
We exist to help you find those magical moments that make travel transformative—whether it’s a sunrise summit, a hands-on cooking class, or a meal that changes how you see the world. Every recommendation we make