Summer’s most anticipated grilling innovation has returned with a vengeance. Kingsford charcoal and Miller Lite are bringing Beercoal grilling back by popular demand, a summer-ready innovation that infuses Kingsford charcoal briquets with real Miller Lite beer. After selling out faster than concert tickets in 2022 and 2023, this beer-infused charcoal is finally getting the nationwide rollout it deserves.
There’s something beautifully absurd about a world where beer and charcoal have a successful love affair. The charcoal briquets sold out quickly when they were offered previously, leaving grilling enthusiasts refreshing websites like they were chasing limited-edition sneakers.
This speaks to something deeper than novelty—Americans have been pairing beer with barbecue since German lager barbecue brought lager traditions to Texas Hill Country, where Texas brisket tradition became legendary. Creative cooks have even taken inspiration from the trash to table movement, grilling up delicious meals from leftovers and scraps, proving that great flavor can come from unexpected places.
The magic happens when Kingsford Original Charcoal meets real Miller Lite, delivering a bold, smoky taste to every bite. The beer concentrate coats each briquet, creating flavor compounds that intensify during combustion—a process that mirrors how craft distillers use the whiskey barrel aging process to develop whiskey complexity. “This partnership was born from a shared love of flavor and bringing people together—and it’s back because people couldn’t get enough of it,” said Mitchell O’Furey, head of marketing at Kingsford.
What makes Beercoal particularly appealing is its familiar simplicity. Stack it in the center of your grill, light it up, and once the coals are hot, spread them out for even heat. The signature grooves catch flames faster, reaching optimal cooking temperature in about 15 minutes.
For best results, maintain medium-high heat, and pair with foods that complement beer’s malty sweetness—think beef short ribs, pork shoulder, or even grilled peaches for dessert. To some, the backyard barbecue experience with Beercoal is as close as you can get to a beer paradise, where the aroma of malt and smoke fills the air and every bite tastes like summer.
Like the summer season, Kingsford x Miller Lite Beercoal is only available for a limited time while supplies last. This scarcity reflects genuine demand rather than marketing artifice—the product bridges backyard convenience with flavor innovation, turning every cookout into a small celebration of American ingenuity.
For those seeking the complete experience, Miller Lite has also partnered with Pringles beer-flavored chips on Beer Can Chicken and Grilled Beer Brat flavored chips—because apparently, the beer-infused summer doesn’t stop at charcoal. Find the Beercoal store locator, and prepare for grilling season that tastes like the best kind of beautiful madness.
