Sunday game day just collided with brunch culture in the most unexpected way. André California Champagne has launched as the NFL’s Official Sparkling Wine Sponsor with their “Tailgate Team-Mosa” collection—32 unique mimosa recipes, each inspired by an NFL team’s home state flavors. Buffalo sauce meets bubbles. Burnt ends get fizzy. Coffee and crabs transform into sparkling speakeasies.
This isn’t your grandmother’s mimosa—it’s a bold experiment that validates every friend who insists on bottomless mimosas during early games.
When Football Meets Fizz
Gallo’s André Winemaking Team didn’t play it safe with this inaugural NFL sponsorship. Each Team-Mosa recipe celebrates regional food culture, transforming iconic local flavors into sparkling cocktails. Kansas City’s legendary burnt ends become a fizzy tribute. Baltimore’s crab obsession gets the bubbly treatment. Seattle’s coffee culture meets champagne flutes.
These aren’t subtle flavor hints either. The brand explicitly challenges fans to embrace “wild concoctions” that would make traditional bartenders pause. Think buffalo sauce mimosas for Bills fans or coffee-infused bubbles honoring Seahawks territory.
The campaign targets the cultural overlap between Sunday football and brunch culture. It positions mimosas as legitimate game-day drinks, recognizing that tailgating has evolved beyond beer and wings into multi-generational gatherings demanding more sophisticated options.
Game Day Gets Bubbly
“NFL celebrations are filled with passion, creativity, and spirited moments of fandom,” says Beth Orozco, Vice President of Marketing at Gallo. “André is on a mission to spark moments of shared celebration, and this NFL season, we’re doing it with one over-the-top Team-Mosa at a time. For die-hard fans and playful souls alike, we challenge fans to try our wild concoctions or experiment with the craziest ones they can dream up.”
This campaign reflects broader demographic shifts in sports viewing habits. Sunday football now includes craft cocktails, elaborate brunches, and gatherings that blend team loyalty with culinary creativity. André’s betting that NFL fans are ready for buffalo sauce mimosas alongside their team jerseys.
The Tailgate Team-Mosa collection transforms regional pride into sparkling wine experiences. Every touchdown celebration becomes a toast to local food culture, whether you’re sipping crab-inspired bubbles in Baltimore or coffee-kissed champagne in Seattle.
