Stranger Things watch parties just got their official snack. While fans gear up for November’s series finale, Babybel has launched a limited-edition plant-based “Hellfire” cheese that channels the show’s D&D-obsessed Hellfire Club into a surprisingly bold culinary statement. This isn’t your typical promotional tie-in—it’s coconut oil and cayenne meeting Netflix marketing machine.
When Nostalgia Meets Plant-Based Innovation
The Hellfire formula blends spicy heat with vegan accessibility in supermarket exclusivity.
Mini Babybel Hellfire delivers serious heat through red bell peppers, red jalapeños, and cayenne, wrapped in the brand’s signature red wax—now sporting Hellfire Club’s distinctive D20 die logo. The 100% plant-based formula uses coconut oil and modified potato starch as its base, creating what the company calls an “intense” flavor profile that actually backs up the supernatural theming.
Available exclusively at Sainsbury’s and Morrisons for £2.45 per six-pack, the autumn launch strategically precedes the November 27 finale.
- Launch timing: Autumn 2025 ahead of November finale
- Ingredients: 100% plant-based with red bell pepper and cayenne heat
- Availability: Sainsbury’s and Morrisons exclusive, 6-pack format
- Theming: D20 die logo and red-yellow Hellfire Club branding
“Making the Babybel Hellfire plant-based was key to its appeal,” according to Oliver Richmond, Bel UK Marketing Manager, explaining it “ensures it is accessible to a wide range of shoppers.” That accessibility factor reveals the real strategy here—vegan formulations aren’t niche anymore, they’re audience expansion tools.
The move reflects two converging UK food trends: the unstoppable rise of spicy snacks and plant-based products transitioning from health food stores to mainstream supermarket endcaps.
Part of a Bigger Snack Attack
Hellfire joins a coordinated wave of entertainment-food industry partnerships.
Babybel’s launch accompanies a full Stranger Things snack invasion across markets—Chips Ahoy cookies, Doritos collaborations, themed Eggo waffles, and specialty Fruit Roll-Ups all dropping for finale season.
This systematic approach transforms pop culture moments into legitimate product development cycles. Entertainment properties have become powerful drivers of flavor innovation, from cheese alternatives to breakfast pastries.
The irony cuts deep: a series about supernatural threats from alternate dimensions now drives very real innovation in plant-based snacking, proving sometimes the upside down is exactly right-side up.
