Leading U.S. airlines launch coordinated effort to support California wildfire relief, offering millions in matched miles and direct donations to aid organizations. This initiative provides travelers an opportunity to contribute unused miles toward disaster response.
Immediate Action comes from multiple carriers:
- Alaska Airlines and Hawaiian Airlines donate $100,000 to LA Fire Department Foundation
- United Airlines pledges to match up to $150,000 and five million miles
- Alaska and Hawaiian contribute five million Mileage Plan miles to Red Cross
Hotel Chains Join the relief effort:
- Marriott Bonvoy matches up to 50 million points through March
- Hilton Honors enables point donations to multiple relief organizations
Donation Process remains straightforward. Travelers can contribute through airline websites, with Hawaiian Miles transferable to Alaska’s Mileage Plan at a 1:1 ratio for donation purposes.
Impact Multiplies through matching programs. Airlines and hotels double contributions up to specified limits, maximizing the effect of customer donations during this critical period.
This coordinated response from the travel industry demonstrates the power of loyalty programs to support communities in crisis, turning unused miles into vital disaster relief resources.
