Feb. 14, 2027 presents engaged football fans with a genuinely unusual calendar problem: Valentine’s Day and Super Bowl Sunday land on the exact same date. Hidden Valley Ranch has decided that’s not a conflict — it’s a venue. The condiment brand is giving away an all-expenses-paid wedding celebration in Los Angeles for one couple and up to 50 guests, part of a growing wave of brand-sponsored nuptials designed to generate social reach — though few lean as hard into the absurdist premise as this one. Applications open Nov. 19 and close Dec. 4, 2026, at HiddenValleyWedding.com. The window is short.
What Winning Actually Looks Like
The prize bundles a complete wedding day — ceremony, reception, and game-day party — into one carefully sequenced celebration.
The prize covers travel, lodging, wedding attire for the couple, venue, catering, custom cocktails and — stated plainly, because it deserves to be — a Hidden Valley Ranch champagne-flute fountain. The day moves in three acts: ceremony before kickoff, traditional reception, then a Super Bowl watch party as Super Bowl LXI gets underway at SoFi Stadium in Inglewood. Jay-Z will perform at the halftime show. Chef-curated tailgate dishes round out the menu.
Hidden Valley Marketing Director Daniel Schear said the promotion was built so couples wouldn’t have to choose between romance and game day — bringing together what he called “two classic American obsessions.” Ranch dressing and football. The exact wedding venue has not been specified in available materials.
Who Can Apply and How
Eligibility requirements are specific, and a few fine-print details are worth reading carefully before submitting.
- Must be engaged, at least 25, and a legal resident of the 48 contiguous states or D.C.
- Applications require five short essay questions plus a 90-second video submitted via Google Drive or unlisted YouTube.
- A public Instagram account with at least one qualifying in-feed post or Reel during the required entry period is required.
- Winners notified on or around Dec. 14, 2026.
- Both partners must pass a background check and agree to publicity activities, including possible wedding filming for Hidden Valley marketing.
- A California marriage license must be secured by Feb. 12, 2027.
The tradeoff is worth noting: the prize is generous, but the winning couple essentially agrees to let their wedding become a marketing asset. For couples who would happily trade a champagne-flute fountain for a few consent forms, applications are waiting at HiddenValleyWedding.com through Dec. 4, 2026. One couple gets the ranch fountain.
