Graza built its name selling extra-virgin olive oil in squeeze bottles — the kind you drizzle on pizza without thinking twice. Now it’s in a beer can. Cold Off The Press, a limited-edition non-alcoholic pilsner developed with Athletic Brewing Company, launched September 23, 2026. It contains olive oil. It doesn’t taste like olive oil. That tension is the whole point.
Olive Oil in Beer Sounds Wrong. Here’s Why It Isn’t.
The oil nourished the yeast during brewing — not the flavor profile — and the finished pilsner is brighter and cleaner than the ingredient list suggests.
Graza’s extra-virgin olive oil went into the brewing process to nourish the yeast during fermentation, according to the launch announcement. The full ingredient list: water, malted barley, rice, hops, lemon, yeast, olive oil, wheat. The finished beer delivers floral, herbal, and lemon aromas with a clean, dry finish. Food Network’s independent tasting found no straightforward olive-oil flavor — though the reviewer noted a lingering fruity, slightly peppery aftertaste reminiscent of olive oil. That’s a subjective tasting impression, not a product specification.
Key details before you click “add to cart”:
- Six-pack of 12-oz cans, less than 0.5% ABV
- 60 calories, 14g carbs, 0g protein, 0g fat per can
- $14.99 per six-pack plus shipping, available at Athletic Brewing’s website while supplies last
- Suggested pairings, per Food Network: pizza, grilled vegetables, salty snacks, charcuterie, large sandwiches
Graza CEO and co-founder Andrew Benin framed the project as a demonstration of olive oil’s versatility in an unexpected setting, describing the beer as “super drinkable” and among the brand’s more adventurous uses of the ingredient, according to the launch announcement. Athletic co-founder and COO John Walker echoed that positioning, with the launch announcement noting that both companies are united by curiosity, flavor, and a shared interest in challenging assumptions about how familiar products should look, taste, and feel.
The name earns its moment. Cold Off The Press nods to cold extraction — the process associated with extra-virgin olive oil production — while delivering the simple appeal of a cold beer. It’s a genuinely good pun.
Who Actually Drinks This?
This is a limited, online-only release aimed squarely at the pantry-obsessed consumer who already treats olive oil as a finishing move, not just a cooking fat.
At $14.99 for a six-pack, available only through Athletic Brewing’s website while supplies last, Cold Off The Press targets a specific kind of buyer: someone already invested in what goes on their food, not just in it. The collaboration sits at the intersection of two recognizable trends — the continued growth of non-alcoholic craft beer and the rise of pantry brands using limited releases to push familiar ingredients into unexpected formats. Cold Off The Press doesn’t just extend Graza’s flavor into a new product. It moves the brand into an entirely different category. For food brands with a loyal following, that kind of format jump may prove more interesting than any flavor extension ever could.
