Over 400 concert tickets await diners across Canada’s largest casual dining chain as Boston Pizza launches an ambitious multi-year partnership with Live Nation Canada. The collaboration, which began June 25, 2025, transforms the traditional dining experience by weaving live music directly into every meal. Each visit now carries the potential for unforgettable entertainment, from intimate performances by emerging artists to VIP experiences at major venues like Rogers Stadium in Toronto.
From QR Codes to Concert Halls
At all 372 locations nationwide, the mechanics are refreshingly simple. Diners scan a QR code or enter their receipt details to unlock opportunities for major concert experiences. Each province guarantees at least one summer concert winner, ensuring the partnership’s benefits reach from coast to coast. MyBP loyalty members receive additional exclusive offers throughout the season, creating an enhanced layer of engagement for Boston Pizza’s most dedicated customers.
The reciprocal nature of the partnership creates a compelling dining-entertainment loop that benefits both experiences.
Partnership Highlights:
- Multi-year commitment spanning all Canadian provinces
- Each region guaranteed summer concert ticket winners
- Live performances by emerging Canadian artists in restaurants
- Complimentary individual pizza for Live Nation ticket holders
- Enhanced MyBP member exclusive benefits throughout summer
“We are thrilled to begin this partnership with Live Nation Canada, allowing us to bring together great food and unforgettable live music experiences,” says James Kawalecki, VP, Marketing & Communications, Boston Pizza.
The timing aligns perfectly with Boston Pizza’s broader brand refresh, including a new logo and strategic focus on younger, socially active demographics. This partnership reflects a growing industry trend toward experiential dining, where restaurants differentiate themselves through memorable moments rather than just exceptional food.
Culinary creativity extends beyond traditional toppings as Boston Pizza explores unexpected flavor territories. Other innovations such as pizza vodka represents the kind of boundary-pushing ideas that define modern dining experiences, where familiar comfort foods meet surprising twists. This adventurous spirit mirrors the partnership’s core philosophy of transforming ordinary moments into memorable experiences through unexpected combinations of food, music, and community connection.
Amplifying Canada’s Music Scene
Beyond ticket giveaways, the collaboration creates meaningful platforms for emerging Canadian artists. Local performances in restaurant settings provide intimate venues for developing talent while enriching the dining atmosphere. This approach transforms Boston Pizza locations into cultural hubs where community gathering extends beyond shared meals. Creative menu collaborations, like Grillo’s pickles on a pizza, demonstrate how Boston Pizza embraces bold partnerships that mirror their innovative approach to connecting food culture with artistic expression.
The partnership signals a significant shift in how hospitality brands approach customer engagement, particularly among music-loving audiences seeking authentic experiences. For diners ready to harmonize their next meal with potential concert magic, the opportunity spans the entire summer season across every Boston Pizza location in Canada.
