Steam rises from sizzling plancha grills as Tacos El Franc officially opens its first U.S. location in San Diego’s National City. After five decades of perfecting recipes that earned Michelin recognition, this legendary Tijuana taqueria crosses borders to deliver authentic Mexican flavors just minutes from downtown San Diego. The expansion addresses what every cross-border food lover knows: finding authentic tacos without the parking headaches and cramped quarters that define Tijuana’s bustling food scene.
What began as a modest taco cart in 1974 has transformed into Tijuana’s most celebrated taqueria. Founded by Don Javier Valadez, Tacos El Franc gained legendary status after opening its Zona Río flagship in 1996.
The restaurant’s consistent quality caught international attention, earning coveted Michelin recognition in both 2024 and 2025. National City’s spacious Plaza Bonita location provides what the original couldn’t—room to breathe and convenient parking for eager diners. While other beloved Mexican restaurants like Fernando’s Mexican Cuisine recently announced closures after decades of service, Tacos El Franc’s expansion signals the enduring appeal of authentic cross-border flavors.
The San Diego menu mirrors beloved Tijuana offerings, perfectly marinated adobada carved from vertical trompos, tender asada with charred edges, and adventurous options like cabeza and tripa for curious palates. Beyond traditional tacos, the expanded space allows for enhanced dining experiences. Two outdoor terraces and a full bar create an atmosphere perfect for leisurely meals rather than quick taco runs.
Quesadillas stretch generously across plates while specialty fries provide hearty alternatives to traditional offerings. The restaurant maintains authentic preparation methods that earned international recognition, ensuring each bite delivers the same flavors that captivated Tijuana locals for decades. This commitment to authenticity mirrors successful Mexican restaurant expansions like Acamaya’s Mexico City mariscos concept in New Orleans, proving regional specialties can thrive in new markets when preparation stays true to origins.
This cross-border expansion represents more than business growth—it’s cultural exchange through food. National City’s proximity to the southern border creates natural synergy, attracting both longtime fans and newcomers to Tijuana’s culinary heritage. The restaurant enriches San Diego’s diverse food scene while preserving the authentic techniques that made it a Michelin-recognized destination.
Tacos El Franc’s San Diego debut proves exceptional food transcends borders, bringing communities together one perfectly crafted taco at a time.
