SNAP recipients across America are staring down Thanksgiving with half their usual benefits after federal funding cuts reduced November payments to just 50% of normal amounts. Enter ALDI with a direct counterpunch: a complete Thanksgiving feast for 10 people at exactly $40. The discount chain’s “Feast for 10” bundle tackles food insecurity head-on during the holiday crunch, offering families a path to preserve traditions despite shrinking budgets and maintain access to traditional comfort foods.
You get everything needed for the traditional spread—a 14-pound Jennie-O turkey, mac and cheese, stuffing, mashed potatoes, gravy, sweet potato casserole, green bean casserole, cranberry sauce, rolls, and pumpkin pie. That’s 21 products total, working out to four bucks per person for the full meal. The comprehensive bundle covers every essential category from the centerpiece turkey to homemade dessert ingredients, ensuring nothing gets left off the table.
No Hoops, No Hassles
ALDI eliminates the barriers that typically complicate holiday meal deals.
Unlike competitor promotions buried behind membership requirements or coupon juggling, ALDI’s deal runs straight through the register. The pricing holds firm from October 15 through December 24 at all participating U.S. stores, available for pickup or delivery. While fine print notes slight variations based on product availability, the $40 benchmark covers all core items.
“Saving our shoppers money is our mission every day—but is especially important during the holidays when they need it most,” says ALDI U.S. CEO Atty McGrath. The timing isn’t coincidental. Millions of families just watched their food budgets get kneecapped by federal funding shortfalls and court orders that slashed SNAP benefits when they’re needed most, making quick recipes and affordable meal solutions more critical than ever.
Pressure Cooker Competition
The aggressive pricing forces other retailers to justify their higher holiday bundle costs.
ALDI’s aggressive pricing puts heat on other retailers to match or risk looking tone-deaf during a food security crisis. The per-person cost undercuts most grocery chains’ holiday bundles by significant margins, forcing competitors to either follow suit or explain why their turkeys cost more when families can afford less. Unlike the predatory restaurant tricks designed to inflate spending, ALDI maintains transparent, straightforward pricing.
This promotion could reshape how retailers respond to government aid disruptions. When federal safety nets fail, private companies face a choice: exploit desperation or step up with solutions. ALDI’s betting that earning customer loyalty during tough times pays bigger dividends than squeezing extra profits from struggling families trying to maintain holiday traditions despite shrinking budgets.
