Planning a vacation shouldn’t feel like filing taxes while simultaneously assembling IKEA furniture, yet here we are. MyrtleBeach.com‘s new AI assistant Sandy, launched May 7th, promises to be the vacation planning fairy godmother you never knew you needed.
From Chaos to Coastline
Remember how Tony Stark’s JARVIS handled everything while he focused on being awesome? Sandy aims to do the same for your beach getaway. Just feed her your dates, group size, and preferences, and she’ll whip up an itinerary faster than a teenager changes TikTok obsessions.
From sunrise dolphin cruises to sunset seafood spots, Sandy builds your perfect day while conscious of deals and discounts, while you focus on more important things. (Like finding those beach shorts that mysteriously disappeared last September.)
Your Digital Lifeguard
When travel plans go sideways—and they will, with the reliability of a Netflix series getting canceled just as you get invested—Sandy jumps in with real-time fixes.
You know that moment when dark clouds appear over your beach day like the plot twist in a Jordan Peele film? Sandy pivots instantly, suggesting indoor alternatives based on your interests and location.
Personalization That Actually Gets You
Unlike dating app algorithms that think you’re perfect for someone who lists “breathing oxygen” as their only interest, Sandy’s personalization actually works. Whether you’re planning a romantic getaway that’s straight out of “The Notebook” (minus the rain scene drama) or orchestrating a family trip that’s more “National Lampoon” than “Sound of Music,” Sandy adjusts accordingly.
According to MyrtleBeach.com’s press materials, the system is designed to respond to specific requests like finding restaurants that accommodate picky eaters with ocean views on a budget.
Sandy recognizes that vacations have budgets tighter than superhero costumes. Her recommendations span from free beach activities to splurge-worthy experiences, according to the company’s announcement.
Local Knowledge in Digital Form
Generic travel apps recommend tourist traps with the enthusiasm of a gas station sandwich—technically food, but deeply unsatisfying. Sandy, meanwhile, leverages detailed local information that normally requires insider knowledge.
MyrtleBeach.com’s database powers Sandy with details on over 600 local establishments, according to company materials. This includes information about restaurants, hotels, attractions, and activities throughout the Myrtle Beach area.
The Future of Vacation Planning?
Sandy joins the wave of AI travel tools sweeping through tourism faster than families claiming poolside chairs with towels at 7 a.m.
The timing is notable as tech giants like Google recently supercharged vacation planning with AI across Search, Maps, and Gemini—intensifying the race to personalize travel experiences. But whereas Google’s approach spans global destinations, Sandy’s laser focus on Myrtle Beach may give it an edge in detailed local knowledge.
These specialized assistants excel within their geographic focus but can’t help when comparing multiple destinations. And there’s the question of how AI recommendations might reshape tourism patterns in popular areas.
Chen’s concern mirrors documented cases where algorithm-driven tourism has concentrated visitors in the same spots, creating overcrowding issues in previously manageable locations.
For MyrtleBeach.com, Sandy represents a significant investment in enhancing visitor experiences through technology.
Will Sandy deliver the personalized beach vacation of your dreams or just another AI promise that fizzles like last summer’s hard seltzer trend? Beach-bound travelers can test drive this new approach to vacation planning at MyrtleBeach.com—no sunscreen required for the trial run.
