The five Holi-LAY’S limited-time flavors — Cheddar Scalloped-Style Potatoes, Roasted Holiday Turkey, Maple Bacon, Wavy Milk Chocolate, and Wavy Dubai-Style Dark Chocolate — photographed together. All flavors are available for a limited time only.
Step into the chip aisle in early December and you might find a ridged potato chip covered in dark chocolate and pistachios sitting alongside bags of Roasted Holiday Turkey and Cheddar Scalloped-Style Potatoes. That’s the Holi-LAY’S lineup — five limited-time flavors from Lay’s and PepsiCo drawing inspiration from holiday dinner courses and a Dubai-style chocolate trend that caught the snack industry’s attention. The collection rolls out in stages through December, with the two chocolate-covered Wavy varieties arriving at select retailers only. Fans of beloved treats that come and go will find plenty to love — and mourn — in this seasonal spread.
The Savory Side Arrives First
Three holiday dinner-inspired chips roll out in stages across six weeks, hitting nationwide shelves before the season peaks.
Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey land nationwide on October 25 — creamy and cheesy on one hand, roasted turkey and rich gravy on the other. Maple Bacon follows on November 8, marking its U.S. debut with sweet maple meeting smoky bacon. All three translate familiar comfort food favorites into chip form, arriving in stores well ahead of the season’s main gatherings.
Here’s the full schedule at a glance:
- Five flavors total: Cheddar Scalloped-Style Potatoes, Roasted Holiday Turkey, Maple Bacon, Wavy Milk Chocolate, Wavy Dubai-Style Dark Chocolate
- October 25: savory duo hits stores nationwide
- November 8: Maple Bacon joins the lineup
- December 1: both chocolate Wavy chips arrive at select retailers; Lay’s says the products will expand to additional retailers in 2027
- Pepsi Vanilla & Cream — Original and Zero Sugar, in 12-pack cans and 20-oz bottles — launched October 19 as a complementary seasonal pairing
The Chocolate Chips Are the Real Story
Lay’s anchors the dessert half of its holiday lineup with a Dubai-style dark chocolate and pistachio flavor that goes well beyond seasonal novelty.
The Wavy Dubai-Style Dark Chocolate variety — dark chocolate, pistachios, ridged chip — is the most culturally specific product in the lineup. Lay’s confirmed the dark chocolate-and-pistachio profile, which grounds what could have been empty trend-chasing in an actual flavor combination worth trying.
Wavy Milk Chocolate takes the simpler sweet-and-salty route: chocolate-covered ridged chips in a format that has long appealed to snackers who like their sweet balanced with crunch.
Both chocolate varieties drop December 1 at select retailers only, with Lay’s saying wider distribution will follow in 2027. According to PepsiCo’s press release, Denise Truelove, Senior Vice President of Marketing at PepsiCo Foods, described the lineup as drawing from courses across the holiday table, designed so snackers can taste the “joy” of the season before and after the main meal.
What This Actually Signals
Seasonal limited-edition drops paired with trend-driven flavors reflect how mainstream snack brands are translating food culture moments into packaged products.
The formula here is deliberate. Limited-edition seasonal drops, sweet-and-savory crossovers, and trend-inspired flavors — such as the Dubai-style dark chocolate and pistachio combination — show how brands like Lay’s and PepsiCo are watching food culture closely and moving quickly to translate those moments into retail products. The Wavy Dubai-Style Dark Chocolate flavor is a clear example: its specific profile suggests a brand responding to a recognizable food trend rather than simply reaching for generic holiday nostalgia.
The three savory flavors offer the more straightforward proposition — nationwide availability from late October through the holiday season. The chocolate Wavy chips are the ones worth monitoring. If those are your target, keep an eye on retailer announcements in late November, since select distribution means they will not be available everywhere when they first arrive on December 1.
