Dunkin’ announces the elimination of its non-dairy milk surcharge across all 9,500 U.S. locations effective March 5, 2025, marking a significant shift in coffee chain pricing policies and accessibility.
Industry Impact reshapes coffee market dynamics. Dunkin‘ joins Starbucks, Dutch Bros, Tim Hortons, and Scooter’s in removing the controversial “milk tax,” affecting over 29,000 coffee shops nationwide.
Consumer Victory addresses long-standing complaints:
- Eliminates additional costs for dietary restrictions
- Provides equal pricing for all milk options
- Supports growing demand for plant-based alternatives
Market Leadership demonstrates Dunkin’s responsiveness to changing consumer preferences. “The era of the ‘milk tax’ is ending,” notes Taylor Warren, president of the Center for Responsible Food Business.
Spring Innovation accompanies the policy change. Dunkin’ simultaneously launches its spring menu featuring the return of the Dunkalatte, combining espresso with the chain’s signature coffee milk.
This policy shift reflects broader industry trends toward inclusive pricing and recognition of diverse dietary needs, while potentially influencing remaining chains to follow suit.
