Nets sprawled beneath passionfruit vines might look like agricultural laziness, but they’re actually transforming how craft beverage source ingredients. Amadora, a fourth-generation female farmer in Mairena del Alcor, Seville, lets gravity do the work—catching fruit at perfect ripeness rather than forcing premature harvest. Now her organic passionfruit stars in MOMO Kombucha’s latest limited-edition release, marking the London brewery’s first collaboration with a Spanish female producer.
Peak Ripeness Meets Artisanal Brewing
The net-catching harvest preserves flavor integrity that conventional methods typically sacrifice.
This isn’t your typical kombucha sourcing story. MOMO’s partnership with produce wholesaler Natoora created complete supply chain transparency from Spanish soil to London bottle. The kombucha itself follows MOMO’s signature approach—small-batch brewing in 10-liter glass jars using raw loose-leaf tea and slow-pressed juice.
No pasteurization means live cultures survive, delivering both probiotic benefits and complex flavor profiles that capture Amadora’s careful cultivation.
Key details of this collaboration:
- First time MOMO has featured Spanish-grown, female-producer-driven ingredients
- The harvest method uses nets to catch naturally fallen fruit at peak ripeness
- Raw, unfiltered kombucha preserves live cultures and maximum flavor
- Each bottle tells the complete story from farm to fermentation
- Sales directly support Natoora’s Farm Fund for young, sustainable farmers
Supporting Female Farmers Goes Beyond Feel-Good Marketing
This collaboration addresses real gaps in agricultural representation and regenerative farming adoption.
Josh Puddle, MOMO’s co-founder, describes the product as capturing the “flavour of this exotic fruit in its purest form” while praising Amadora’s farming methods and Natoora’s sourcing standards for setting new benchmarks in craftsmanship and sustainability.
The timing reflects larger industry shifts. Craft beverage brands increasingly recognize that superior flavor comes from supporting producers who prioritize soil health and biodiversity over maximum yield.
Natoora’s Farm Fund specifically empowers young and underrepresented farmers transitioning to agroecological practices—addressing both gender representation gaps and environmental sustainability simultaneously.
This seasonal release joins MOMO’s growing portfolio of grower-specific collaborations, each highlighting individual producers rather than anonymous supply chains. For consumers seeking genuine transparency beyond marketing claims, this approach offers tangible traceability from farm to bottle.
