More than one in five U.S. children faces food insecurity, but the Popeyes Foundation and Feed the Children are tackling that crisis head-on in New Orleans. Their “Serving With Love Tour” concludes October 29 at the Shrine on Airline in Metairie, delivering immediate relief to 400 local families.
Each household receives a 25-pound box of shelf-stable food and 15 pounds of personal care essentials—everything from canned goods and pasta to shampoo and toothpaste.
Opening ceremonies begin at 9:30 a.m. before distribution starts at 10 a.m., wrapping by noon. This New Orleans stop caps a 15-city national tour that’s reached over 6,000 families with an estimated $1.75 million in donated goods.
Numbers tell one story, but the impact runs deeper than boxes and logistics.
“At the Popeyes Foundation, providing that seat at the table, soul warming, don’t go hungry kind of love, is at the heart of our brand,” says Renee Hobbs, the foundation’s executive director. “Wrapping the efforts in New Orleans, a city dear to our brand” connects corporate responsibility with authentic cultural roots.
For a chicken chain born in New Orleans, addressing hunger in its hometown carries weight beyond typical corporate charity.
Established in 2018, the Popeyes Foundation has distributed over $1.81 million to local nonprofits since 2023 through disaster relief and food grants. Feed the Children brings decades of anti-hunger expertise to the partnership.
“A widespread issue like childhood hunger will only be solved through collective efforts,” explains Emily Callahan, Feed the Children’s president and CEO. “We are grateful to collaborate with the Popeyes Foundation to make a difference in the lives of children and families.”
Community leaders including Sarah Babcock from Jefferson Parish, Lindsay Hendrix from Second Harvest Food Bank, and Feed the Children’s Colleen Ridenhour will participate in the ceremony.
With 13.8 million American children facing food insecurity, the need extends far beyond what any single event can address.
Both organizations encourage ongoing support through their websites, recognizing that sustainable change requires sustained community action beyond tour stops and press events.
