SFsimplified reports that Too Good To Go, the Copenhagen-based surplus food marketplace, is transforming how restaurants and consumers approach food waste, offering significant environmental and economic benefits through its innovative digital platform.
The Platform’s Impact reaches impressive scale with over 100 million users across 19 countries. As reported by CNBC, through its signature “Surprise Bags” program, consumers can purchase surplus food from local establishments at discounts of up to 70% off retail prices.
Environmental Benefits prove substantial:
- Each rescued meal saves 2.7 kg of CO2e emissions
- Prevents waste of 810 liters of water per meal
- Reduces unnecessary land use by 2.8 m² annually
Business Innovation drives adoption among restaurants and retailers. The platform offers:
- Revenue generation from potential waste
- New customer acquisition opportunities
- End-to-end surplus food management solutions
Major Partnerships expand reach, notably with Whole Foods Market integrating the service across 450 U.S. stores. This collaboration demonstrates the platform’s scalability and mainstream potential.
Recognition and Growth continue as Too Good To Go earns designation as a United Nations Sustainable Development Goals Champion for 2024-2025, acknowledging its contribution to the global goal of halving food waste by 2030.
The platform’s success highlights the growing intersection of technology, sustainability, and consumer behavior in addressing global environmental challenges.
