The candy giant that built an empire on mass-market milk chocolate just pulled the ultimate scarcity play. Hershey’s Dubai-Inspired Chocolate Bar launches December 4 with only 10,000 individually numbered bars worldwide—and once they’re gone, they’re gone forever.
The Viral Dessert That Broke the Internet Gets the Corporate Treatment
Dubai chocolate bars exploded across social media for their theatrical crack reveal—thick milk chocolate shells giving way to oozing green pistachio cream and crispy kadayif pastry. Originally created by Sarah Hamouda at Fix Dessert Chocolatier in Dubai, the format became shorthand for indulgent, Instagram-worthy desserts.
Hershey’s version translates that viral formula into their familiar break-apart bar shape, combining their milk chocolate with pistachio cream filling and the signature shredded phyllo pastry crunch.
Where to Score One (If You’re Fast Enough)
The $8.99 bars launch simultaneously at 10 a.m. ET through Gopuff in New York City, Philadelphia, and Chicago, plus in-person sales at Hershey’s Chocolate World Times Square. The Times Square location promises a live countdown event—a scene likely to draw content creators eager to film themselves biting into that neon-green center.
Why Hershey’s Chose Scarcity Over Scale
“Not every trend gets the Hershey’s treatment,” explains Megan Pantalone, Hershey’s senior manager of innovation. “When something takes over social media like this, we knew it deserved a one-of-a-kind release. This is for collectors, trend hunters, and anyone who wants to say they got one.”
The approach mirrors luxury fashion drops more than traditional candy launches—numbered inventory, no restocks planned, premium pricing that’s still accessible compared to artisan Dubai bars hitting $15-20. The move signals how even century-old brands now chase viral moments, transforming fleeting social media obsessions into exclusive experiences.
Whether Hershey’s captures lightning in a chocolate bar or creates expensive collector’s items remains to be seen when the countdown hits zero.
