Steam might not rise from chocolate bars, but the buzz around Compartés’ latest creation certainly does. The Los Angeles chocolatier just dropped its Compartés x Wicked: For Good collection, where viral Dubai pistachio knafeh meets Broadway magic in what might be the smartest fusion of food trends and movie marketing this year.
Timed to the November 21 “Wicked” film premiere, this collaboration transforms social media’s favorite flavors into collectible confections.
When Middle Eastern Desserts Meet Emerald City
Six character-inspired bars blend viral ingredients with theatrical storytelling.
The collection’s standout piece isn’t the obvious Glinda strawberry-lavender bar or Elphaba’s green apple creation—it’s the Dubai Pistachio Knafeh bar that steals the show. This unexpected entry combines two of social media’s most viral food obsessions: the buttery crunch of roasted pistachios and the syrup-soaked pastry tradition of knafeh, a centuries-old Levantine dessert that’s been flooding TikTok feeds.
Fiyero’s milk chocolate and corn chip combination nods to his scarecrow destiny. The remaining bars explore berry crumble and brûlée toffee themes. Each wrapper features character-specific artwork referencing Ariana Grande, Cynthia Erivo, and Jonathan Bailey’s film personas.
Key Details:
- Six themed chocolate bars at $11.95 each
- 24-piece Advent calendar with movie-inspired truffles ($119.95)
- Available exclusively at compartments.com and the West Adams flagship store
- Limited-edition collectible packaging with character artwork
- Free shipping on orders over $99
Ancient Pastry Traditions Go Platinum
Knafeh’s journey from Levantine kitchens to luxury chocolate reflects America’s growing appetite for global flavors.
Knafeh represents more than just trend-chasing—it’s a cultural bridge spanning centuries of Middle Eastern dessert craftsmanship. The traditional pastry, layered with sweet cheese and drenched in sugar syrup, has found new life in everything from ice cream to croissants.
Compartés’ chocolate adaptation continues this evolution, introducing mainstream American palates to flavors that have defined celebration across the Levant for generations.
The pistachio element amplifies this cultural crossover. These green gems have transcended their Mediterranean origins to become Instagram’s most photogenic nut, appearing in everything from Dubai’s viral chocolate bars to boutique ice creams. When combined with knafeh’s honeyed complexity, the result feels both exotic and familiar—exactly the sweet spot luxury brands aim for.
Founded in 1950 and reinvented by Johnathan Grahm, Compartés has supplied confections for the Oscars and collaborated with brands like Netflix and Louis Vuitton. This Wicked partnership continues its tradition of turning pop culture moments into edible art.
The collection proves that smart chocolatiers don’t just follow trends—they anticipate which global flavors will resonate with audiences craving both nostalgia and discovery.
