Formula 1’s evolution towards greater inclusivity takes center stage at the upcoming Las Vegas Grand Prix, with women now representing 42% of the sport’s global fanbase. According to autosport, this demographic shift is driving significant changes in motorsport culture, from fashion to professional opportunities.
F1 Academy Expansion marks a milestone for women in motorsport. Adweek reports that under Managing Director Susie Wolff’s leadership, the academy announces an ambitious seven-race 2025 schedule, including new stops in Shanghai and Montreal, culminating in Las Vegas.
Corporate Support demonstrates growing commitment to women in racing:
- Cisco expands McLaren F1 Academy partnership with 60 Scholars STEM initiative
- American Express features women-owned businesses on driver Jess Edgar’s car
- The Female Quotient hosts Equality Lounges and panels at race events
Fashion Forward movement emerges as The Grandstand Project, founded by Sherry Ma, introduces fashion-focused clothing for female fans. Pacsun joins the trend with a 2024 Las Vegas collection featuring inclusive streetwear designs.
The Main Event promises excitement as the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 runs November 21-23. The 6.2km, 17-turn circuit weaves through iconic Vegas landmarks under neon lights.
This convergence of initiatives reflects Formula 1’s commitment to diversity, creating opportunities for women both on and off the track while enhancing the sport’s appeal to a broader audience.
