Miami Beach’s dining scene gets a provocative new addition when Playboy opens its first club in decades alongside relocating its global headquarters from Los Angeles. The entertainment giant plans a luxury restaurant and members-only spaces inspired by the famous Playboy Mansion, targeting a September 2026 debut in the upscale Rivani building. This marks Playboy’s ambitious return to hospitality after transforming into a licensing-focused lifestyle brand.
Mansion Heritage Meets Modern Miami
South Florida’s luxury hospitality landscape expands significantly with this development. The planned Playboy Club resurrects the brand’s storied hospitality heritage—think the legendary Playboy Mansion dinner parties, but reimagined for Miami Beach’s sophisticated palate.
Key elements of the Miami Beach location include:
- World-class restaurant anchoring the club experience
- Exclusive members-only spaces echoing Mansion-style entertaining
- State-of-the-art content studios for multimedia and podcast production
- Integration with Playboy’s growing creator network and digital platforms
- Strategic positioning in Miami Beach’s cultural and business district
“Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy’s next chapter,” said Ben Kohn, CEO of Playboy, Inc. The move represents more than corporate relocation—it signals Playboy’s evolution from print publication to experiential lifestyle brand. Miami Beach commissioners courted the company over several months, recognizing the potential cultural and economic impact.
The timing aligns with Miami’s emergence as a magnet for high-profile relocations and luxury hospitality ventures. Like other major brands choosing Florida’s business-friendly environment, Playboy sees opportunity in Miami’s blend of international culture and domestic accessibility.
Cultural Comeback Strategy
This hospitality venture represents Playboy’s calculated return to cultural relevance. Beyond dining and entertainment, the Miami location will house advanced studios producing everything from photography to podcasts, feeding the company’s expanding digital ecosystem. The brand simultaneously launches a modernized Playmate search with an accompanying television series, connecting heritage elements to contemporary audiences.
For Miami Beach, Playboy’s arrival adds another layer to the city’s reputation as a destination for exclusive dining and nightlife experiences. The club opens in late 2026.
